Augmentation du CTR

Augmentation du CTR

A. Emplacement des annonces

Emplacement des annonces

Souvenez-vous des principes généraux en matière d'emplacement des annonces :

• Un emplacement en haut de la page est préférable à un emplacement en bas, et un emplacement à gauche est meilleur qu'un emplacement à droite.
• Pour placer du texte autour des blocs d'annonces, copiez le code suivant et collez-le dans le code HTML de votre site Web.
  
  
  
  Insérez votre code AdSense ici
  
  

Si vous remplacez "float:left" par "float:right", le bloc d'annonces est déplacé vers la droite.
Pour en savoir plus, consultez l'article (en anglais) du blog "Inside AdSense" "Set your site on fire! (Optimisez votre site !).

B. Format des annonces

Quel type de format permet de générer le taux de clics le plus élevé ?

• Les formats d'annonces plus larges se distinguent mieux des autres et acceptent davantage de texte horizontal que les formats plus étroits. Ils sont également plus faciles à lire et à utiliser pour les utilisateurs et permettent d'afficher davantage d'annonces dans un seul bloc.
• Vous pouvez envisager de remplacer votre bannière (468 x 60) par des blocs d'annonces plus gros, comme le format leaderboard (728 x 90).

Pour en savoir plus, consultez l'article du blog "Inside AdSense" "Les incontournables de l'Optimisation".

C. Apparence des annonces

Quel type d'apparence fournit une meilleure expérience utilisateur et de meilleures performances ?

• Utilisez les trois techniques suivantes pour optimiser la présentation des annonces de votre site : Harmoniser, Compléter et Contraster.
• Laissez au moins cinq pixels d'espace autour du bloc d'annonces.
• Utilisez un formulaire CSS pour intégrer le bloc d'annonces et obtenir une apparence plus homogène.

Pour en savoir plus, consultez les articles (en anglais) du blog "Inside AdSense" "Unobtrusive ads can boost revenue (Les annonces discrètes peuvent booster le chiffre d’affaires)" , "Six ways to experiment with AdSense and grow your earnings (Six manières d’essayer AdSense et d'accroître vos revenus)" .

D. Ciblage par sections

Utilisez le ciblage par sections pour mettre en valeur ou ignorer le contenu des pages et ainsi améliorer le ciblage et les performances de vos annonces. Pour en savoir plus, consultez l'article (en anglais) du blog "Inside AdSense" "Better contextual matching" (Une meilleure correspondance contextuelle).

• Mettre en valeur
  
  Contenu de l'article
  
• Ignorer
  
  Articles associés / Navigation
  
  

E. Autres conseils

• Consultez l'article (en anglais) du blog "Inside AdSense" "Les incontournables de l'Optimisation - Partie 2", pour empêcher que l'utilisateur ne devienne "aveugle aux annonces".
• L'article (en anglais) "The ABCs of A/B Testing" (Le B. A. BA du test A/B) indique les mises en œuvre et apparences d'annonces les plus performantes.
• Utilisez le filtrage pour bloquer les annonces enregistrant de faibles taux de clics.

Consignes aux webmasters

Quick opti tip:
Give your site a clear hierarchy & text links so every page is reachable from at least one static text link. See more tips: 

                    http://goo.gl/6Ww6A

Cycle de paiement AdSense

Google AdSenseTM Online Standard Terms and Conditions:

1. Interpretation.
1.1        Definitions: (a)    “Ads” means third party and/or Google provided advertisements and/or other content, excluding Links, Search Results and Referral Buttons, provided that if Google serves content for which You are not entitled to receive compensation under this Agreement to Your Property(ies), You will have the right to opt-out of receiving such content as part of the Program. (b)   “Agreement” means these Standard Terms and Conditions ("Terms and Conditions"), the "Programme Policies", which can be found at https://www.google.com/adsense/policies, and the other documents expressly incorporated by reference in these Terms and Conditions. (c)    “Brand Features” means Google's trade names, trademarks, service marks, logos, domain names, and other distinctive brand features. (d)   “Google” means Google Ireland Limited, a company incorporated under the laws of Ireland with company number 368047 and whose principal place of business is at Gordon House, Barrow Street, Dublin, 4. Google’s VAT number is IE6388047V. (e)    “Links” means Google queries and/or Ad search box(es) related to Ads. (f)    “Programme” means the Google AdSense Online Programme. (g)   “Property” means the Web site(s), media player(s), video content and/or mobile content, and any other properties expressly authorized in writing in advance by Google (“Other Properties”), including any Atom, RSS, or other feeds distributed through such Web site(s), media player(s), video content, mobile content and/or Other Properties, which You nominate for participation in the Programme. (h) “Referral Buttons” means Google referral Ads. (i)   “Search Results” means Google Web and/or site search results. (j)   “Video Media” means non-advertising video content on a Property. (k) "You" means the person who registers to use the Programme and opens an account online for that purposes (an “Account”) or, where that person is duly authorised to open the Account on behalf of another person, that other person. 1.2        Any reference to “include” or “including” (or any similar term) is not be construed as implying any limitation and general words introduced by the word “other” (or any similar term) shall not be given a restrictive meaning by reason of the fact that they are preceded by words indicating a particular class of acts, matters or things. 1.3        Any reference to a URL refers to that URL or any other relevant URL made available to You by Google from time to time. 1.4        Unless otherwise expressly stated, any reference to a communication needing to be made “in writing” includes communication via email and such communication must be express and made in advance of the act or omission the subject of the communication. 1.5        Any reference to a discretion to be exercised by Google is reference to an absolute discretion, which is not subject to challenge by or explanation to You.
2. Programme Participation.
2.1        When You sign up online, this is an application by You to participate in the Programme. Google reserves the absolute right not to accept Your application. 2.2        If Google accepts Your application, You shall nominate the Property(ies) that You wish to participate in the Programme. Google shall then, depending on the preferences You select via Your Account, serve (a) Ads, (b) Links, (c) Search Results, and/or (d) Referral Buttons, to Your Property(ies). 2.3        Google may review any Property or Video Media nominated by You for participation in the Programme at any time during the term of this Agreement. Google may exclude any Property or Video Media from the Programme at any time. 2.4        Unless Google agrees otherwise in writing, You may only have one Account. Google may terminate multiple Accounts You hold immediately and without notice. 2.5        If Google agrees in writing, You may be allowed to enrol in the Programme and create an Account for the sole purpose of receiving payment(s) from Google, and not for the usual purpose of displaying Ads, Links, Search Results and/or Referral Buttons on a Property.  If so, any use of Your Account is still governed by the relevant parts of this Agreement. 2.6        You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.
3. Implementation and Operation of Ads, Search Results, and Referrals.
3.1        You shall comply with the specifications provided by Google from time to time to enable proper delivery, display, tracking, and reporting of Ads, Links, Search Results, Referral Buttons, and Google Brand Features in connection with Your Property(ies), including by not modifying the JavaScript or other programming provided to You by Google in any way, unless expressly authorized to do so in writing by Google. 3.2        AdSense for Search. If You choose to receive Search Results as part of the Programme, You shall display on Your Property(ies) a Google search box (a "Search Box") in accordance with the specifications provided by Google. All search queries (including queries entered into an Ad search box) sent by You to Google must originate from individual human end users inputting data directly into a Search Box (or Ad search box, as applicable) on Your Property(ies). You will send any and all queries (without editing, filtering, truncating, appending terms to or otherwise modifying such queries individually or in the aggregate) to Google. Google will use commercially reasonable efforts to provide You with corresponding Search Results and/or Ads, as applicable and as available. Search Results and any accompanying Ads will be displayed on Web pages (each, a "Search Results Page"). The format, look and feel of Search Results Pages hosted by Google may be modified by Google from time to time in its absolute discretion. 3.3        AdSense for Content. If You choose to receive AdSense for Content as part of the Programme, all content and Property-based Ads (and Ads served in response to end user clicks on and queries entered into Links, if any) shall be grouped by Google and displayed, with Links where applicable, to end users of the Property(ies) as ad units (such groups of Ads and/or Links collectively referred to as "Ad Units") in the standard formats as offered generally by Google as part of the Programme from time to time. You may select a format approved by Google for the display of Ad Units in connection with the Property(ies), but You acknowledge and agree that You shall only display Ads and/or Links: (a) in connection with the Property(ies); and (b) in accordance with the placement guidelines located at https://www.google.com/adsense/support/bin/answer.py?answer=48182&topic=8423 or such other URL as Google may provide from time to time. 3.4        Referrals. If You choose to receive the Google AdSense Referrals feature as part of the Programme, You shall implement any Referral Buttons on Your Property(ies) in accordance with the specifications provided by Google. End users who click on a Referral Button will be directed to a Web page (“Referral Page”). The format, look and feel of Referral Pages hosted by Google may be modified by Google from time to time in its absolute discretion. A “Referral Event” will be initiated when an end user clicks on a Referral Button from the Property and will be completed when the referral requirements for the relevant product are satisfied in accordance with this Agreement. Such referral requirements, along with the payment amount applicable to the Referral Event, are located at https://www.google.com/adsense/support/bin/topic.py?topic=1449 or such other URL as Google may provide from time to time. You shall comply with the specifications provided by Google from time to time to enable proper tracking and reporting of Referral Events in connection with Your Property. You shall not promote or facilitate a Referral Event by any means other than displaying a Referral Button on the Property, unless expressly authorized to do so in writing by Google. 3.5        AdSense for Video. If You choose to receive AdSense for Video as part of the Programme, You acknowledge and agree that You will comply with the AdSense for Video Program policies located at http://www.google.com/adsense/support/bin/answer.py?answer=73987 or such other URL as Google may provide from time to time. All Ads (including Ads served in response to end user clicks on and queries entered into Links, if any) shall be (a) grouped by Google and displayed, with Links where applicable, to end users of the Property(ies) as Ad Unit(s) or (b) pre-, post- or interstitial roll in connection with third party video content, in each case in the standard formats as offered generally by Google from time to time as part of the Programme.  You shall display Ads on the Property in a video format approved by Google, and You shall ensure that such Ads: (a) are only displayed in connection with the Property(ies) and Video Media; and (b) shall only be requested in connection with end user initiated Video Media.  In addition, You may only display one Ad Unit within Your media player at any time, unless otherwise approved by Google in writing.  3.6        You shall not display on the same Web page, in connection with which any Ad Unit, Ad, Link, Search Box, or Referral Button is displayed , any advertisement(s) or content that an end user of Your Property(ies) would reasonably confuse with a Google advertisement or otherwise associate with Google. 3.7        Filtering. Google may from time to time offer certain services as part of the Programme which contain some filtering capability, such as SafeSearch or AdSafe. If You choose to enable any such filters, You acknowledge and agree that: (a) it is Your responsibility to enable such features in accordance with the specifications provided by Google, and (b) Google does not and cannot warrant that such filters will be successful in filtering out all results (including Ads, Links and Search Results) that the filters are intended to catch. 3.8        Beta Features. Google may identify some Programme features as “Beta” or otherwise unsupported features (“Beta Features”).  To the extent permitted by law, Beta Features are provided "as is" and at Your option and risk. Any warranties given by Google in respect of the Programme do not apply to Beta features.  You shall not disclose to any third party any information from Beta Features, existence of non-public Beta Features or access to Beta Features. 
4. Communications Solely With Google.
You agree to direct to Google, and not to any advertiser or other person, any communication regarding any Ad(s) or Link(s) displayed in connection with Your Property(ies).
5. Your Responsibilities.
5.1        You are solely responsible for (a) Your Property(ies), including all content and materials, maintenance and operation thereof, the proper implementation of Google's specifications, and adherence to the terms of this Agreement (including the Program Policies) and (b) any use made of Your Account. Google is not responsible for anything related to the content or operation of Your Property(ies). In addition, Google shall not be required to provide notice to You in the event that any Ad, Link, Search Result, or Referral Button is not being displayed properly to, or Referral Event is not being completed properly by, end users of the Property(ies). 5.2        Google reserves the right to investigate, in its absolute discretion, any activity that may violate this Agreement, including any use of a software application to access Ads, Links, Search Results, or Referral Buttons or to complete any Referral Event, or any engagement in any activity prohibited by this Agreement. You shall cooperate with any such investigation in good faith.
6. Prohibited Uses.
6.1        You shall not, and shall not authorize or encourage any third party to: (a)    directly or indirectly generate queries, Referral Events, or impressions of or clicks on any Ad, Link, Search Result, or Referral Button  (including  by clicking on “play” for any video Ad) through any automated, deceptive, fraudulent or other invalid means, including through repeated manual clicks, the use of robots or other automated query tools and/or computer generated search requests, and/or the unauthorized use of other search engine optimization services and/or software; (b)   edit, modify, filter, truncate or change the order of the information contained in any Ad, Link, Ad Unit, Search Result, or Referral Button, or remove, obscure or minimize any Ad, Link, Ad Unit, Search Result, or Referral Button in any way without authorisation from Google; (c)    frame, minimize, remove or otherwise inhibit the full and complete display of any Web page accessed by an end user after clicking on any part of an Ad ("Advertiser Page"), any Search Results Page, or any Referral Page; (d)   redirect an end user away from any Advertiser Page, Search Results Page, or Referral Page; provide a version of the Advertiser Page, Search Results Page, or Referral Page that is different from the page an end user would access by going directly to the Advertiser Page, Search Results Page, or Referral Page; intersperse any content between the Ad and the Advertiser Page, between the page containing the Search Box and the Search Results Page, or between the Referral Button and the Referral Page; or otherwise provide anything other than a direct link from an Ad to an Advertiser Page, from the page containing the Search Box to the Search Results Page, or from the Referral Button to the Referral Page; (e)    display any Ad(s), Link(s), or Referral Button(s) on any Web page or any Web site that contains any pornographic, hate-related, violent, or illegal content; (f)    directly or indirectly access, launch, and/or activate Ads, Links, Search Results, or Referral Buttons through or from, or otherwise incorporate the Ads, Links, Search Results, or Referral Buttons in, any software application, Web site, or other means other than Your Property(ies), and then only to the extent expressly permitted by this Agreement; (g)   "crawl", "spider", index or in any non-transitory manner store or cache information obtained from any Ads, Links, Search Results, or Referral Events, or any part, copy, or derivative thereto; (h)   act in any way that violates any Programme Policies; (i)     disseminate malware; (j)     create a new account to use the Programme after Google has terminated this Agreement with You as a result of Your breach of this Agreement; or (k)   engage in any action or practice that, in Google’s reasonable opinion, reflects poorly on Google or otherwise disparages or devalues Google’s reputation or goodwill. 6.2        You acknowledge that any breach or attempted breach of this Clause is a material breach of this Agreement and that Google may suspend Your Account and participation in the Programme if it reasonably suspects such a breach.
7. Termination; Cancellation.
7.1        You may, at any time, stop displaying Ads, Links, Search Boxes, or Referral Buttons on any Property in the Programme at any time by removing the Google JavaScript or similar programming from Your Properties. This, however, will not terminate this Agreement. You may, at any time, terminate this Agreement for convenience by sending written notice to adsense-support@google.com. If You do so, this Agreement will terminate ten (10) business days after Google's receipt of Your notice. 7.2        Google may, at any time, terminate all or part of the Programme, terminate this Agreement, or suspend or terminate the participation of any Property in all or part of the Programme. 7.3        Upon termination of this Agreement for any reason, Sections 4, 7 through 11, 12 (to the extent that there any sums due and payable under this Agreement) and 15 through 18 shall survive termination.
8. Confidentiality.
8.1        You shall not disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" means: (a) all Google software, technology, programming, specifications, materials, guidelines and documentation relating to the Programme; (b) click-through rates or other statistics relating to Property performance in the Programme provided to You by Google; and (c) any other information designated in writing by Google as "Confidential" or an equivalent designation or which it is reasonably apparent should be treated as confidential. 8.2        Notwithstanding the foregoing, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Programme. 8.3        Google Confidential Information does not include information that has become publicly known through no breach by You or Google, or information that has been (a) independently developed by You without access to Google Confidential Information, as evidenced in writing; (a) lawfully received by You from a third party who has not disclosed it in breach of any obligation of confidentiality; or (c) required to be disclosed by law, provided that You give Google prompt, and, if at all possible, prior, notice of such disclosure.
9. No Guarantee.
9.1        Google gives no guarantee regarding the level of impressions of Ads or clicks on any Ad or Referral Button, the timing of delivery of such impressions and/or clicks, the completion of Referral Events, or the amount of any payment to be made to You under this Agreement. 9.2        Google gives no guarantee that the Programme will always be available.  Down time may be (a) caused by outages to any public Internet backbones, networks or servers, (b) caused by any failures of Your equipment, systems or local access services, (c) for previously scheduled maintenance or (d) relating to events beyond Google’s (or its affiliates’) control (a “Force Majeure Event”) such as strikes, riots, insurrection, fires, floods, explosions, war, governmental action, labour conditions, earthquakes, natural disasters, or interruptions in Internet services to an area where Google (or its affiliates) or Your servers are located or co-located.
10. Disclaimer.
The terms of this Agreement are in lieu if all other conditions, warranties or other terms concerning the supply or purported supply of, failure to supply or delay in supplying, and content or lack thereof of the Programme, Ads, Links, Search Results and/or any other services or content provided by Google under this Agreement, which might, but for this clause, have effect between You and Google or otherwise be incorporated or implied into this Agreement or any other collateral contract, whether by statute, common law or otherwise, all of which are excluded from this Agreement (including any implied conditions, warranties or other terms as to satisfactory quality and fitness for purpose).
11. Limitations of Liability.
11.1    Nothing in this Agreement shall exclude or limit the liability of either party for (a) the tort of deceit; (b) death or personal injury; (c) breach of any implied condition as to title or quiet enjoyment; or (d) anything which cannot be excluded or limited by law. 11.2    Save as provided in Clause 11.1 and subject to Clause 11.4, neither party shall have any liability for any of the following losses or damage (whether such losses were foreseen, foreseeable, known or otherwise): (a) loss of revenue; (b) loss of actual or anticipated profits; (b) loss of the use of money; (d) loss of business; (e) loss of opportunity; (f) loss of goodwill; (g) loss of reputation; (h) loss of, damage to or corruption of data; (i) any indirect or consequential loss or damage howsoever caused. 11.3    Save as provided in Clause 11.1 and subject to Clause 11.4, the total liability of either party under or in connection with this Agreement (including any liability that arises because of the unenforceability or invalidity of any part of this Agreement) shall in no circumstances exceed 125% of the net amount paid by Google to You in the 12 month period immediately preceding the earliest date on which such liability arises. 11.4    Clauses 11.2 and 11.3 do not apply to any liability of Yours that arises because of a breach by You of Clauses 8 (Confidentiality), 15 (Your Obligation to Indemnify) or 16 (Google Rights) of this Agreement. 11.5    Each party acknowledges that the other has entered into this Agreement relying on the limitations and exclusions of liability stated herein and that those limitations are an essential basis of the bargain between the parties. 11.6    Without limiting the foregoing and except in respect of any payment obligations, neither party shall have any liability for any failure or delay resulting from a Force Majeure Event.
12. Payment.
12.1    You shall be entitled to receive a sum of money representing a share of the advertising revenue earned by Google from third party advertisers from the Ads and Referral Buttons which appear on Your Property(ies). That revenue will be determined by a number of factors, including (a) the number of valid clicks on Ads displayed on Your Property(ies), (b) the number of valid impressions of Ads displayed on Your Property(ies), (c) the number of valid completions of Referral Events initiated through Referral Buttons displayed on Your Property(ies), and/or (d) other events performed in connection with the display of Ads on Your Property(ies). The share of that revenue that You get shall be determined by Google from time to time in its absolute discretion. You acknowledge that Google will not and does not have to tell You how it works out that share or what percentage of the total advertising revenue earned by Google from the Ads and Referral Buttons which appear on Your Property(ies) Your share represents. Payment shall be calculated solely based on records maintained by Google. 12.2    If You have elected to receive Search Results as part of the Programme, any payment due to You will be offset by the fees charged by Google for provision of Search Results (as advised to You by Google from time to time). 12.3    Unless otherwise agreed to by the parties in advance in writing, and provided the payment due to You is greater than €70 payments to You shall be sent by Google within approximately thirty (30) days after the end of each calendar month that Ads or Referral Buttons are running on Your Property or that Ads are running on Search Results Pages. If the payment due to You is less than €70, it shall accrue to the following month. 12.4    If this Agreement is terminated, Google shall pay any outstanding balance due to You within approximately ninety (90) days after the end of the calendar month in which the Agreement is terminated. In no event, however, shall Google make payments for any earned balance less than €10. Google may retain any balance less than €10 in consideration for its administration expenses. 12.5    You shall not be entitled to any payment in respect of: (a)    invalid queries, invalid Referral Events, or invalid clicks or impressions on Ads generated by any person, bot, automated program or similar device, as reasonably determined by Google, including  through any clicks or impressions (i) originating from Your IP addresses or computers under Your control, (ii) solicited by payment of money, false representation, or request for end users to click on Ads, or (iii) solicited by payment of money, false representation, or any illegal or otherwise invalid request for end users to complete Referral Events; (b)   Ads or Referral Buttons delivered to end users whose browsers have JavaScript disabled; (c)    Ads benefiting charitable organizations and other placeholder or transparent Ads that Google may deliver; (d)   clicks co-mingled with a material number of invalid clicks described in (a) above; or (e)    any advertiser, whose Ads are displayed in connection with Your Property(ies), who defaults on payment for such Ads to Google. 12.6    Google may withhold payment or charge back Your Account if a sum is paid to You due to any of the foregoing. 12.7    Google may offset any amount owed to You by Google under this Agreement against any other amounts owed by You to Google or its affiliates. 12.8    You are solely responsible for providing and maintaining accurate address and other contact information as well as payment information associated with Your Account. Google may deduct any bank fees related to returned or cancelled payments due to incorrect or incomplete contact or payment information provided by You from any subsequently issued payment. 12.9    You shall pay all applicable taxes or charges imposed by any government entity in connection with Your participation in the Programme. Google will not issue any VAT refunds to You. 12.10      Google may change its pricing and/or payment structure at any time in its absolute discretion. 12.11      If You wish to dispute any payment made to You under the Programme, You must notify Google in writing to adsense-support@google.com within thirty (30) days of any such payment; failure to so notify Google shall result in the waiver by You of any claim relating to any such disputed payment. 12.12      From time to time Google may hold funds, payments and other amounts due to You in connection with the Programme. You acknowledge and agree that Google may, without further notice to You, contribute to a charitable organisation selected by Google all funds, payments and other amounts related to the AdSense Program that are held by Google and that are due to you (if any), but which Google is unable to pay or deliver to You because Your account is Inactive (as defined below). “Inactive” means that, based on Google’s records: (a) for a period of two (2) years or more You have not logged into your account or accepted funds, payments or other amounts that Google has attempted to pay or deliver to You, and (b) Google has been unable to reach You, or has not received adequate payment instructions from You, after contacting You at the address shown in Google’s records.
13. Publicity.
13.1    Google may use Your name and logo in presentations, marketing materials, customer lists, financial reports, Web site listings of customers, Search Results Pages, and Referral Pages. 13.2    If You wish to use Google's Brand Features, You may do so, so long as such use is in compliance with this Agreement and in compliance with Google's then current Brand Feature use guidelines, and any content contained or referenced therein, which guidelines may be found at the following URL: http://www.google.com/permissions/guidelines.html.
14. Representations and Warranties.
14.1    Each party represents and warrants that: (a) subject in the case of Google to Clause 3.8 above, they will respectively perform their obligations under this Agreement with reasonable skill and care; (b) that they respectively have the right, power and authority, and have taken all action necessary, to execute, deliver and exercise their respective rights and perform their respective obligations under this Agreement; and (c) that they have complied and will continue to comply with all applicable laws, statutes, ordinances, and regulations. 14.2    You further represent and warrant that: (a) You are at least 18 years of age or are a legal entity capable of entering contractual relations; (b) that all the information provided by You to Google is complete, accurate and current and that You will keep it so during the term of this Agreement; (c) that You are acting in Your own capacity in respect of Properties that You own; (d) that, to the extent that a Property is a media player, You own or have a valid license to use and distribute such media player (including all content therein, including  any Ads or Ad Units) for the purposes of this Agreement and the Programme; and (e) that each Property and any material displayed therein: (i) complies with all applicable laws, statutes, ordinances, and regulations; (ii) does not breach and has not breached any duty toward or rights of any person or entity including, rights of intellectual property, publicity or privacy, or rights or duties under consumer protection, product liability, tort, or contract theories; and (iii) is not pornographic, hate-related or otherwise violent in content.
15. Your Obligation to Indemnify.
You agree to indemnify, defend and hold Google, its agents, affiliates, subsidiaries, directors, officers, employees, and applicable third parties (e.g. relevant advertisers, syndication partners, licensors, licensees, consultants and contractors) (collectively "Indemnified Person(s)") harmless from and against any and all third party claims, liability, loss, and expense (including damage awards, settlement amounts, and reasonable legal fees), brought against any Indemnified Person(s), arising out of, related to or which may arise from Your participation in the Programme and/or Your breach of any term of this Agreement.
16. Google Rights.
16.1    You acknowledge that, as between You and Google, Google owns all right, title and interest, including all Intellectual Property Rights (as defined below), in and to the Programme (including Google's ad serving technology, search technology, referral technology, and Brand Features), and that You will not acquire any right, title, or interest in or to the Programme except as expressly set forth in this Agreement. 16.2    Save as permitted by law, You will not modify, adapt, translate, prepare derivative works from, decompile, reverse engineer, disassemble or otherwise attempt to derive source code from any Google services, software, or documentation, or create or attempt to create a substitute or similar service or product through use of or access to the Programme or proprietary information related thereto. 16.3    You will not remove, obscure, or alter Google's copyright notice, Brand Features, or other proprietary rights notices affixed to or contained within any Google services, software, or documentation (including  the display of Google’s Brand Features with Ads, Links, Search Boxes, Search Results, and/or Referral Buttons, as applicable). 16.4    For the purposes of this Agreement, "Intellectual Property Rights" means any and all rights existing from time to time under patent law, copyright law, semiconductor chip protection law, moral rights law, trade secret law, trademark law, unfair competition law, publicity rights law, privacy rights law, and any and all other proprietary rights, as well as, any and all applications, renewals, extensions, restorations and re-instatements thereof, now or hereafter in force and effect worldwide.
17. Information Rights.
Google may retain and use, subject to the terms of the Google Privacy Policy (located at http://www.google.com/privacy, all information You provide to Google, including but not limited to Property demographics and contact and billing information. You agree that Google may transfer and disclose to third parties personally identifiable information about You for the purpose of approving and enabling Your participation in the Programme, including to third parties that reside in jurisdictions with less restrictive data laws than Your own. Google may also provide information in response to valid legal process, such as subpoenas, search warrants and court orders, or to establish or exercise its legal rights or defend against legal claims. Google may share non-personally-identifiable information about You, including Property URLs, Property-specific statistics and similar information collected by Google, with advertisers, business partners, sponsors, and other third parties. In addition, You grant Google the right to access, index and cache the Property(ies), or any portion thereof, including by automated means including Web spiders or crawlers.
18. Miscellaneous.
18.1    This Agreement shall be governed by and construed in accordance with English law and the parties hereby submit to the exclusive jurisdiction of the English courts in respect of any dispute or matter arising out of or connected with this Agreement. 18.2    This Agreement represents the entire terms agreed between the parties in relation to its subject matter and supersedes all previous contracts, representations or arrangements of any kind between the parties relating to its subject matter. 18.3    You acknowledge that Google may change these Terms and Conditions, the Programme Policies, and the Programme from time to time. If You continue to participate in the Agreement after having been notified of such changes, You will be deemed to have accepted the changes. If You do not accept the changes, You may terminate the Agreement in accordance with Clause 7.1 above without penalty and cease participation in the Programme. 18.4    The failure to exercise or delay in exercising a right or remedy under this Agreement shall not constitute a waiver of the right or remedy or a waiver of any other rights or remedies and no single or partial exercise of any right or remedy under this Agreement shall prevent any further exercise of the right or remedy or the exercise of any other right or remedy. 18.5    The rights and remedies contained in this Agreement are cumulative and not exclusive of any rights or remedies provided by law. 18.6    The invalidity, illegality or unenforceability of any provision of this Agreement shall not affect or impact the continuation in force of the remainder of this Agreement. 18.7    Nothing in this Agreement shall be construed as creating a partnership or joint venture of any kind between the parties or as constituting either party as the agent of the other party for any purpose whatsoever and neither party shall have the authority or power to bind the other party or to contract in the name of or create a liability against the other party in any way or for any purpose. 18.8    Nothing in this Agreement shall create or confer any rights or other benefits, whether pursuant to the UK Contracts (Rights of Third Parties) Act 1999 or otherwise, in favour of any person other than the parties to this Agreement. 18.9    Unless otherwise expressly provided, any notice sent by You under this Agreement should be sent in writing to adsense-support@google.com. Any notice sent by Google shall be sent to the address specified by You in Your Account. 18.10      You may not resell, assign, or transfer any of Your rights hereunder. Any such attempt may result in termination of this Agreement, without liability to Google. Notwithstanding the foregoing, Google may assign this Agreement to any affiliate at any time without notice. Google has affiliated legal entities around the world. Sometimes, these companies will be providing services to You on behalf of Google itself. You acknowledge and agree that these affiliates will be entitled to do so. 18.11      These Terms and Conditions, as amended from time to time in accordance with this Agreement, can be found at [https://www.google.com/adsense/localized-terms]. You should print out a copy of these Terms and Conditions for Your records. Google may not keep a record of the Terms and Conditions as they existed at the time You entered the Agreement.

Google + : 10 Millions d’Inscrits

Après seulement deux semaines de lancement, le nouveau réseau social de

                      Google Plus

Google a déjà réussi à attirer près de 10 millions d’internautes. Ce chiffre n’a cependant rien d’officiel pour le moment mais il résulte d’une étude comparative effectuée par Paul Allen, fondateur de Ancestry.com. Ce dernier prévoit ainsi, suivant ses estimations sur son « flux » Google + que le réseau atteindra les 20 millions d’inscrits d’ici la fin de la semaine courante. Quoi qu’il en soit, Facebook n’a encore rien à craindre avec ses quelques 750 millions d’abonnés.

Définition Google

•  Google, Inc.

Fondée le 27 septembre 1998 dans la Silicon Valley, en Californie, par Larry Page et Sergey Brin, auteurs du moteur de recherche Google, Google est une société qui s’est donnée pour mission « d’organiser l’Information à l’échelle mondiale et de la rendre universellement accessible et utile ».
moteur de recherche le plus utilisé du monde" width="338" height="296" />
Depuis l’an 2001, Google est dirigé par Eric Schmidt et compte environ 20.000 employés dont la plupart travaillent au siège mondial : le Googleplex à Mountain View, en Californie.
De 2000 à 2004, le moteur de recherche Google aurait indexé plus de 8 milliards de pages web et 1 milliard d’images.
Racheté à SGI en 2006 pour 319 millions de dollars, Google a valu, au début de l’année 2008, quelques 210 milliards de dollars à la Bourse de Wall Street et depuis sa création, il dispose également du parc de serveurs le plus important du monde, avec près de 500.000 machines réparties sur 32 sites à travers le monde. Au courant de cette même année, Google a également annoncé plus de 1.000 milliards de pages web.

• Google, la petite histoire

Baptisé BackRub en 1996, Google ne fut qu’un projet scientifique sur lequel travaillaient deux étudiants de l’université Stanford : Larry Page et Sergey Brin concernant les moteurs de recherches. C’est alors qu’ils ont imaginé qu’un logiciel pourrait analyser les relations entre les sites web et donner de meilleurs résultats que ceux donnés par leurs concurrents de l’époque, notamment Alta vista.
En septembre 1997, le nom de domaine « google.com » est enregistré et les deux étudiants commencent à rechercher des fonds pour créer leur entreprise. Ils commencent par renommer le projet Google, en référence au mot Gogol et se se voient offrir une somme de 100.000$ par l’un des fondateurs de Sun Microsystems, Andy Bechtolsheim, convaincu par la puissance de leur moteur de recherche. Avec notamment l’aide de leurs familles et proches, les deux étudiants arrivent à réunir 1 million de dollars et peuvent ainsi lancer la société Google Inc. le 7 septembre 1998. Au commencement, ils s’installent dans un garage à Menlo Park et en février 1999, ils devaient déjà gérer près de 500.000 requêtes par jour, puis 3 millions en août. Mars 1999, Google déménage à Palo Alto et le moteur de recherche qui n’était jusque là qu’une version bêta achève sa phase de test le 9 septembre de la même année.

• Google a la bougeotte

Comme les grosses compagnies, Google ne peut s’arrêter de progresser, elle s’est spécialisée depuis dans la détection de petites sociétés jugées prometteuses et susceptibles d’être valorisées par une synergie avec ses activités.
En 2001, Google lance le service Google Catalogs qui renferme notamment Déjà News, une archive d’USENET créée en 1995 et achetée en février 2001 pour 5 millions de dollars pour se voir attribuer le nom de Google Groups. Il y a aussi Outride, un spin-off du Xerox Palo Alto Research Center (PARC), intégré dans le moteur de recherche Google pour un montant de 2 millions de dollars.
Au mois de mai de l’année suivante, en 2002, Google lance Google Labs, le laboratoire des services et applications de la société. Un mois après, Sergey Brin annonce officiellement l’ouverture de la filiale française à Paris. En décembre, Google lance également Froogle, un service d’achat en ligne.
En février 2003, Google débourse près de 9 millions de dollars pour racheter Pyra Labs, le propriétaire de Blogger qui est un service de création de blogs. Depuis, Google gère près de 200 millions de requêtes par jour, soit 56% des requêtes mondiales. 4 mois plus tard, en mai 2003, Google News est décliné en version francophone.
Une année plus tard, en 2004, 84,9% des requêtes sur le web sont faites auprès de Google qui connait alors l’apogée de sa domination en matière de recherche grâce notamment à ses partenariats AOL et CNN. Toutes les deux signant des accords pour que Google soit le moteur de recherche de leurs sites. Et justement en février 2004, alors que Yahoo se sépare de Google pour développer son propre moteur de recherche, celui-ci lance Gmail et Google Desktop Search.
Au mois d’août 2005, Google rachête Android, une start-up spécialisée dans le développement d’applications de téléphonie mobile. Une année plus tard, il accepte, tout comme les autres moteurs de recherche, de brider son moteur pour mieux s’implanter en République populaire de Chine. Aussi à partir du 28 janvier 2006, une recherche d’images sur « Tian’anmen » affiche dans Google.fr la célèbre photo d’un étudiant qui barre la route des chars, symbole des manifestations de la place Tian’anmen, alors que sur Google.cn les résultats affichent des portraits de familles joyeuses ou des photos de monuments. Au mois de mai de cette même année, Google lance GWT ou Google Web Toolkit, un outil qui permet de développer des applications en Ajax et qui passe en open source en décembre 2006.
En octobre 2006, Google effectue sa plus grosse opération d’acquisition en rachetant YouTube pour une coquète somme de 1.65 milliard de dollars en. Un mois après survint la fermeture de Google Answers.
En 2008, au début du mois de septembre, a lieu le lancement du navigateur Web Google Chrome, un logiciel Open source, dans 100 pays.

• Google, « Don’be evil »

« Don’t be evil » traduit littéralement «  Ne soyez pas mauvais » est la devise de la société Google. Alors jusqu’à aujourd’hui, et malgré certains critiques dont il souffre, en particulier à propos du filtrage interdisant l’accès à certains sites ou à des pages contenant certains mots depuis la Chine, Google reste le préféré de la plupart des internautes en matière de moteur de recherche et arrive toujours à asseoir une certaine notoriété malgré la crise actuelle.

Google Adsense - un moyen sûr de rentabiliser

        Le programme Google Adsense constitue la régie publicitaire de Google qui utilise les sites web comme support pour ses annonces. Il permet ainsi de générer des revenus à partir de chacune des pages de ces sites en un temps record et sans faire appel à des ressources supplémentaires.
Les annonces ainsi conçues sont le plus souvent contextuelles, mais d’autres formules sont proposées ainsi que plusieurs types d’annonces à savoir :

• Adsense pour les recherches
• Adsense pour les flux
• Adsense pour les domaines
• Adsense pour les pages de contenu mobile

Comment ça marche Adsense ?

Si vous choisissez d’utiliser Google AdSense, celui-ci diffusera des annonces textuelles et illustrées en rapport avec votre site web ainsi que son contenu. Dès lors que vous ajoutez un champ de recherche Google à votre site, Google AdSense présente automatiquement des annonces textuelles ciblées sur les pages de résultats obtenues grâce aux recherches effectuées sur votre site.
Le processus est « très simple », les annonces proviennent des campagnes Adwords. Ainsi une campagne publicitaire est faite par un compte pour une ou plusieurs annonces. Après avoir définit une liste de mots-clés ou groupes de mots-clé, le client verra les annonces apparaître dans les pages déterminées à l’avance par ces derniers.
Il est également possible d’allouer différents coûts au clic par mot-clé. C’est-à-dire que les annonceurs sont donc en compétition pour voir apparaître leur message en premier. Plus les montants sont élevés, plus le message publicitaire sera affiché et meilleure en sera sa position.

Les limites de Google AdSense

Utilisant la technologie Javascript, les annonces sur Google AdSense ne s’affichent pas quand celui-ci est désactivé sur le navigateur de l’internaute. Il existe également des systèmes qui bloquent les publicités tel les extensions pour navigateur ou des logiciels spécifiques.
En outre, la loi l’interdit mais la proportion de clics sur les publicités par des robots est devenue très importante. Il existe en effet des logiciels à télécharger permettant d’automatiser les clics. Ce qui représente une menace pour la publicité dont le paiement dépend du nombre de clics.
Quoi qu’il en soit, Google AdSense est sans nul doute l’un des outils de monétisation les plus utilisés dans le monde du blogging, par habitude, par réflexe ou tout simplement parce qu’on le voit un peu partout.